Fan Everyday Meal
About
Fan Everyday Meal was a neighborhood food brand created for mobile ordering and delivery. I designed the identity, packaging, food photography, social templates, and step-by-step ordering communication as one practical system.
Client
Fan Everyday Meal
DELIVERABLES
Logo Design / Branding / Visual Contents / Photography
Year
2019
Role
Creative / Graphic Designer
Project Overview
The work went beyond a logo. I designed the complete customer-facing journey—from discovering dishes on Instagram to choosing a menu, sharing a location, confirming the total, sending payment proof, and receiving the order. Photography, packaging, and social content were built to make that flow recognizable and repeatable.
Challenge
The brand needed to look appetizing and distinctive while operating through lightweight channels rather than a custom ordering app. Customers had to understand the menu and delivery process quickly, and the small team needed assets it could reuse every day.
● NO DEDICATED ORDERING PRODUCT
● FOOD NEEDED A DISTINCTIVE VOICE
A crowded delivery feed required consistent color, photography, and composition to become recognizable.
● DAILY CONTENT HAD TO STAY PRACTICAL
The team needed modular templates and packaging that could be produced without a large creative operation.
Research & Insights
I mapped the actual ordering journey and identified every question customers needed answered: what is available, how to order, what the total includes, how to confirm payment, where delivery is available, and when food will arrive. Those operational moments became the content architecture.
Personas
The primary customer was a nearby mobile-first diner looking for a fast, affordable meal and a clear delivery promise. The internal user was the restaurant team, which needed an ordering system and content kit simple enough to run repeatedly.
Strategy & Concept
Build one visual and operational language around stacked bowls, warm red and gold, direct Thai copy, and appetizing overhead photography. Turn the ordering process into five clear cards that can be reused in social highlights and chat.
● STACKED-BOWL IDENTITY
The logo combines a take-away bowl, chopsticks, and the Thai word for rice into a compact, recognizable mark.
● FIVE-STEP ORDERING GUIDE
Menu selection, location, total, payment proof, and delivery are communicated as one easy sequence.
● FOOD-FIRST PHOTOGRAPHY
A consistent overhead style made individual dishes and menu groups easy to scan on social media.
● PACKAGING AND SOCIAL KIT
Labels, bags, cards, and Instagram layouts carry the same identity across the physical and digital journey.
Design Outcome
The result was a coherent small-business system rather than a loose set of graphics. Customers could recognize the brand, browse food, understand the five-step ordering flow, and move from social discovery to delivery with clear expectations.
Key Takeaways
For a small food business, service design and brand design are the same job. The identity became useful because it was built around the real ordering and fulfillment workflow.