Dari Market
About
Dari Market is a cross-border lifestyle shop connecting everyday Korean products with customers in Thailand. I created the identity and a multilingual commerce toolkit spanning brand guidance, shopping policies, product listings, and marketplace campaigns.
Client
Darimarket Co., Ltd
DELIVERABLES
Logo Design Branding Visual Contents
Year
2025
Role
Creative / Graphic Designer
Project Overview
The project translated the idea of a bridge into both the logo and the way the store communicates. I designed the visual system, then applied it to four-language shopping guidance, bilingual marketplace listings, authenticity cues, and delivery campaigns so the brand could stay consistent at every buying touchpoint.
Challenge
Cross-border shopping depends on trust. Customers need to know products are authentic, understand delivery times and pre-order conditions, and read policies in their own language. The system had to communicate all of that without making the brand feel bureaucratic.
● AUTHENTICITY NEEDED PROOF
● CROSS-BORDER RULES WERE DENSE
Delivery windows, address accuracy, returns, and damage claims had to be understood before checkout.
● MULTILINGUAL CONTENT COULD DRIFT
Thai, English, Korean, and Vietnamese communication needed one hierarchy and recognizable visual system.
Research & Insights
I reviewed the end-to-end marketplace journey and grouped information by customer decision: authenticity, product details, delivery, payment, and after-sales rules. The research showed that localization required more than translation; every language needed the same order, emphasis, and trust cues.
Personas
The primary audience was a Thailand-based shopper looking for authentic Korean beauty and lifestyle products at an accessible price. The operational audience needed templates that could be adapted across languages and marketplace formats without redesigning every listing.
Strategy & Concept
Use the bridge as the core idea: a simple wordmark joins ‘da’ and ‘ri’, while a calm blue palette and generous white space make policies and product content easier to trust. Build modular templates so the identity remains consistent from brand guide to Shopee campaign.
● BRIDGE-LED IDENTITY
The wordmark turns the space between two markets into the central visual idea of the brand.
● FOUR-LANGUAGE SHOPPING GUIDE
Thai, English, Korean, and Vietnamese policies share one hierarchy for authenticity, delivery, and returns.
● BILINGUAL LISTING SYSTEM
English and Thai product templates keep imagery, authenticity, and fast-delivery cues consistent.
● MARKETPLACE CAMPAIGN KIT
Reusable banners carry the same brand into seasonal delivery and platform-specific promotions.
Design Outcome
Dari Market gained a reusable commerce identity that could move from logo guidance to operational customer communication. The system aligned product listings, policies, authenticity cues, and marketplace banners without losing the light, lifestyle-focused character of the brand.
Key Takeaways
In cross-border commerce, clarity is a brand asset. A consistent hierarchy across languages can make logistics and policy content feel as considered as the visual identity.