Fscape Technology
About
Fscape is a technology studio with the vision of being a team that builds for the future of the tech landscape. The landing page was designed as the company’s digital front door for recruitment and contact.
Client
FSCAPE TECHNOLOGY
DELIVERABLES
Logo Design / Landing Page Design / UX Writing
Year
2023
Role
Creative & Web Designer
Project Overview
I designed the logo and landing page. The logo uses clean, geometric forms to reflect stability and forward-looking growth. The landing page keeps the message minimal and direct, with bold typography and gradients to express movement and energy. This simple one-page design gave Fscape a credible online presence that felt modern while staying approachable.
Challenge
The company needed a landing page that matched the CEO’s vision: a bold team moving fast in the Web3/tech space, while staying approachable and trustworthy. It had to feel modern and inspiring without becoming overdesigned.
Research & Insights
Looking at landing pages from other tech studios, I noticed the best ones kept messages short and strong, emphasized vision first, action second, and used a clean layout with minimal distractions. These insights shaped how Fscape positioned itself as both a creative and technical partner.
Personas
Two main audiences emerged. Potential recruits wanted to see a forward-thinking team they could join. Clients and partners needed a quick way to understand the studio’s vision and easily reach out.
Strategy & Concept
The logo became the foundation: a clean, geometric mark paired with bold typography to reflect stability and growth in the fast-changing tech space. The landing page extended this identity with a minimal layout and visionary copy, leading users directly to the company’s email for outreach and recruiting.
Design Outcome
The result was a logo-centered brand identity and a one-page site that felt sleek, confident, and easy to use. The simplicity helped reinforce Fscape’s vision without unnecessary complexity.
Key Takeaways
This project showed how even a basic brand touchpoint—logo + landing page—can communicate a strong vision when design and messaging work together.