Omni by Beta
About
Omni by Beta is a DeFi lending platform redesigned around subaccounts—separate positions that let users manage collateral and borrowing risk with more control. The work combined product strategy, UX/UI, brand refresh, and a scalable design system.
Client
Beta Finance
DELIVERABLES
Logo Design / Brand Identity / Design System / UX Strategy / UI Design / Collaboration Workshops
Year
2023
Role
Senior Product Designer, end-to-end execution
Project Overview
I helped redesign Beta Finance into Omni, translating complex lending logic into a subaccount model users could understand and operate. The work moved from whiteboard rules and transaction constraints to a clear setup flow, risk-grade selection, and an action-focused account workspace.
Challenge
Crossed and isolated collateral, approvals, market entry, health factors, borrowing caps, and transaction order all affect one another. The product needed to preserve that financial logic while helping users understand what each subaccount allowed before they moved funds.
● RISK WAS HARD TO LOCATE
● ACTIONS DEPENDED ON SEQUENCE
Approvals, deposits, market entry, borrowing, repayment, and exit could fail when performed in the wrong order.
● MULTIPLE POSITIONS BLURRED TOGETHER
A single account view made it difficult to separate strategies and understand the risk of each position.
Research & Insights
Workshops and whiteboard sessions mapped approvals, market entry and exit, collateral behavior, and subaccount creation. The key insight was that users needed to choose a risk configuration at the start, then see that choice carried into every later action.
Personas
The product serves crypto lenders who want a straightforward deposit-and-borrow flow and advanced users who separate strategies across multiple positions. Both need clear feedback on risk grade, collateral type, APY, health factor, and transaction state.
Strategy & Concept
Make the subaccount the primary unit of understanding. Users name a position, select the asset/risk configuration, and then manage deposits, withdrawals, borrowing, and repayment inside a workspace that keeps the position context visible.
● GUIDED SUBACCOUNT SETUP
Low-, medium-, and high-risk configurations explain collateral behavior before the account is created.
● POSITION-LEVEL CONTEXT
Deposits, borrows, APY, collateral value, and health factor stay visible around the action panel.
● CLEAR BORROW CONFIRMATION
Amount, available balance, risk grade, APY, and projected health factor are reviewed before confirmation.
● SHARED PRODUCT SYSTEM
A refreshed identity and reusable components aligned the landing experience, dashboards, and transaction flows.
Design Outcome
The redesign turned subaccounts from a technical feature into the organizing model of the product. Users could create a position by risk type, understand its constraints, and complete lending actions without losing the relationship between collateral, debt, and health factor.
Key Takeaways
Complex financial products become clearer when the interface exposes the product’s true mental model. Designing around the subaccount gave every later screen a stable context for risk, assets, and action.