Omni by Beta
About
Omni is the revamp of Beta, a crypto lending platform. The redesign introduced sub-accounts, allowing borrowers to spread collateral risk, while refreshing the brand with a new identity and design system.
Client
Beta Finance
DELIVERABLES
Logo Design / Brand Identity / Design System / UX Strategy / UI Design / Collaboration Workshops
Year
2023
Role
Senior Product Designer, end-to-end execution
Project Overview
I designed the logo, brand identity, and full design system, while also collaborating with both in-house and outsourced developer teams. The challenge was making sub-accounts easy to understand while maintaining power for advanced users. The new logo and identity projected trust and scalability, and the design system brought consistency across teams, speeding up delivery and handoffs.
Challenge
The old Beta Finance platform lacked advanced risk management and didn’t speak to professional users. The challenge was to redesign the product into a scalable, trustworthy protocol that could serve both retail users and institutional-level traders.
● LIMITED RISK MANAGEMENT
Simplified deposit and borrow steps with upfront APR clarity.
● OUTDATED BRAND
Beta’s identity felt experimental and failed to inspire long-term trust.
● COMPLEX FLOWS
Lending and borrowing steps were intimidating, especially for newer users.
Research & Insights
We reviewed the old Beta platform and studied competitors like Aave and Compound. Beta itself struggled with an intimidating UI for non-technical users and a lack of consistency without a design system. Meanwhile, most competitor protocols relied on single-account structures, limiting risk management for professionals. These insights revealed the opportunity to rebuild Omni as both simpler for retail and more advanced for pros.
Personas
Users were mainly divided into two groups. Retail lenders and borrowers wanted a simple, transparent experience to supply and borrow assets. Professional traders required advanced tools like sub-accounts and portfolio-level risk management.
Strategy & Concept
The strategy was to relaunch Beta Finance as Omni, with a dual focus: simplify core lending for everyday users while layering in advanced tools for professionals.
● CLEARER LENDING FLOW
Organized navigation separating quick swaps from deeper yield tools.
● RISK MANAGEMENT TOOLS
Sub-accounts and advanced position management features.
● COHESIVE BRAND & DESIGN SYSTEM
A unified design system across app and dashboards, paired with a refreshed logo and identity to build long-term trust.
Design Outcome
The result was a clean, modular UI where sub-accounts felt intuitive and easy to manage. The new logo used a geometric form and bold typography to project trust and scalability. The design system unified everything—making it easier for multiple teams to build consistently.
Key Takeaways
Omni by Beta showed how a feature-led revamp can reshape both product and brand. Sub-accounts became the platform’s key differentiator, while the refreshed identity and design system gave Omni a stronger foundation for growth. The project also reinforced the importance of collaboration and knowledge transfer when scaling across multiple teams.
