Jobtopgun
About
Jobtopgun is one of Thailand’s largest recruitment platforms, established in 1999. I contributed to a major redesign of the web application, improving usability, trust, and consistency for both job seekers and employers.
Client
Super Resume Co., Ltd
DELIVERABLES
UX Research / Competitor Analysis / Persona / User Journey / Wireframes / UI Design / Prototype / Design System / Usability Testing / Marketing Assets / Video Editing
Year
2020
Role
Product Designer, UX/UI & Creative
Project Overview
I worked on UX research, UI design, design system foundations, and creative outputs. Research revealed users struggled with clutter, inconsistent layouts, and lack of trust. The redesign focused on clear hierarchy, better filters, and unified components across the app. The new design made browsing jobs less overwhelming and gave employers more effective tools. Beyond UX/UI, I also supported marketing and video assets as part of the flat team structure.
Challenge
Despite having a strong job database, Jobtopgun’s platform felt outdated and cumbersome. The challenge was to redesign the job search and application flow to be faster, clearer, and more trustworthy, while still retaining the platform’s depth.
● COMPLEX APPLICATION FLOW
Simplified search and application flow with fewer steps.
● OVERWHELMING SEARCH RESULTS
Lack of smart filtering made it hard to find relevant positions quickly.
● OUTDATED INTERFACE
The dated UI reduced credibility and discouraged engagement.
Research & Insights
We studied user feedback and analyzed competing platforms. Insights revealed that job seekers prioritize speed, clarity, and personalization, while recruiters want a trustworthy platform to showcase their brand. This showed an opportunity to modernize Jobtopgun into a platform that serves both sides seamlessly.
Personas
Users fell into two key groups. Job seekers (fresh graduates to mid-career) wanted clarity, trustworthy job information, and easy filtering. Employers and HR managers needed a smooth posting process and tools to reach qualified candidates efficiently.
Strategy & Concept
The strategy was to streamline job discovery and application while refreshing the platform’s design language to build trust and credibility.
● CLEARER NAVIGATION
Organized navigation separating quick swaps from deeper yield tools.
● FOCUSED JOB DISCOVERY
Smarter filters and recommendations for relevant positions.
● MODERNIZED VISUAL LANGUAGE
Updated UI and branding to enhance credibility and engagement.
Design Outcome
Delivered a modernized UI for web and app with cleaner layouts, streamlined search and job pages, and a consistent design system to guide future development. The redesign improved both usability and brand trust, while still supporting Jobtopgun’s large existing database.
Key Takeaways
Working in a flat team structure gave me the chance to go beyond UX/UI, contributing to marketing assets and video content as well. This project showed how research-driven design and consistent systems can revive a legacy platform, improve trust, and keep it competitive with global job platforms.
