Stash
About
Stash is a mobile memecoin-trading concept for curious, FOMO-driven users who understand crypto basics but do not want a conventional trading terminal. It combines fast discovery, swipe gestures, contextual AI insight, and a memorable squirrel mascot.
Client
Fscape Technology
DELIVERABLES
Brand Identity / Mascot Design / UX Strategy / UI Design / Design System / Hi-fi Screens
Year
2025
Role
Senior Product Designer, branding & UX/UI
Project Overview
I led the brand, mascot, product flows, interaction model, and UI system. The concept turns token discovery into a familiar swipe experience—save, pass, or buy—while keeping price context, confirmation, and portfolio actions close at hand. In a Userberry test with around 50 participants, 90% described the concept as fun and engaging.
Challenge
Memecoin discovery happens quickly and socially, yet most trading products are built like dense professional terminals. Stash needed to preserve momentum without hiding risk, confusing first-time traders, or turning the experience into pure entertainment.
● DISCOVERY WAS SCATTERED
● TRADING FELT TOO TECHNICAL
Dense charts, jargon, and multi-step transactions created a high barrier for casual mobile traders.
● SPEED COULD UNDERMINE TRUST
A playful, fast interaction still had to expose price context, confirmation, and the consequence of each action.
Research & Insights
I mapped the discovery-to-trade journey and compared crypto products with swipe- and feed-based consumer apps. The research showed that the opportunity was not to remove information, but to sequence it: a quick signal first, useful context next, and a clear confirmation before commitment.
Personas
The primary audience included beginner traders who wanted a low-friction way to explore memecoins and casual degen users who followed hype but still valued a clean, mobile-first experience. Both groups wanted speed without losing control.
Strategy & Concept
Use progressive disclosure and familiar gestures. Let users scan one token at a time, reveal AI-supported context inside the card, and keep save, pass, buy, and portfolio actions consistent across the journey. The squirrel identity turns the idea of ‘stashing gems’ into a recognizable product behavior.
● SWIPE-TO-DISCOVER
Save, pass, and buy gestures reduce decision friction while keeping each token focused and easy to compare.
● CONTEXT AT THE DECISION
AI insight, market movement, social signals, and token details appear where users need them instead of in separate tools.
● CLEAR TRADE CONFIRMATION
Buy and sell flows expose amount, balance, fees, and outcome before the user commits.
● A MEMORABLE PRODUCT CHARACTER
The squirrel mascot connects the brand promise with product moments and gave testing participants a strong recall cue.
Design Outcome
The final concept connects a playful brand with a complete mobile product system: discovery, token detail, quick buy, portfolio, and settings. The mascot exploration and interaction prototypes were developed alongside the UX so the identity supported the behavior rather than decorating it.
Key Takeaways
Testing with around 50 participants showed that 90% found the concept fun and engaging. More importantly, participants remembered it as the ‘squirrel app’—evidence that the interaction model and brand were reinforcing the same idea.